How to tansfer data from boad to windows PC through USB wire

I am using a Mpression boarder(v1.3) do some work. I need to transfer data between

board and windows PC, what is the solution?
The usb wire like the figure 1 in the picture:

Another question is the kernel that I build will give windows a bad device, just like the figure 3 in the above picture.
I have tried some other prebuild images, the good images will make the usb wire presented
in the red region (figure 2) on the Windows.
Who would like to give me some explaination, thanks very much!